Your Bad Client or Your Bad Attitude?
I’m sick of hearing people drone on about what makes the perfect client. Don’t get me wrong, I’ve done it too. In fact, I got all excited when The Agency Post invited me to write about “how agencies...
View ArticleHow to Stop Your Clients From Shopping Around
As an agency owner, it’s easy to focus on new clients, new projects, and new retainers that are being signed. Watching these metrics trend up and to the right is both exciting and sexy. However, a more...
View ArticleThe Sweetest Soundtrack for Building a Solid Client-Agency Relationship
Love is elusive, ethereal, addictive, and yes, sweet when you find it. The quest for love is confounded by the notion that it requires two different people not only liking each other but developing...
View Article7 Ways to Improve Your Relationships With ‘Tough’ Clients
I recently wrote a piece on bad clients and the bad attitudes of agencies. I was reminding myself, as much as anyone else, that clients who are willing to pay for expertise to solve important business...
View ArticleAvoid Total Mayhem: 5 Ways to Build Solid Client Relationships
Relationships are the foundation of every aspect of our lives. The success of a client relationship, a friendship, or even a marriage comes down to our ability to communicate and compromise. Client...
View ArticleUnlock Your Creative Side With ‘What If’ Thinking
Back in the day, creatives considered account people as fedora-wearing, walking expense accounts; account people saw creative people as loping budget busters. And tension between the account and...
View ArticleAre Account Managers Still Relevant?
Long gone are the days when account managers did nothing more than schmooze clients and play golf. Such luxuries now are reserved for celebrations when agencies deliver the results they promised to the...
View Article5 Email Nightmares That Came True for These Agencies
We’ve all been there. You craft a marketing email, complete with clever wording and amazing benefits for the specific buyer persona. You’re seriously impressed with yourself. Your mind starts to wander...
View ArticleThe Surprising Advantages of Working on B2B Marketing Campaigns
So you work at an agency and you have just been assigned to a B2B account. Perhaps you’re not thrilled about that since there’s no readily recognizable name to put on your résumé, and it’s not an...
View Article6 Timeless Ways to Strengthen Client Relationships During the Holidays
The holiday season brings with it an interesting fusion of sentiments as ad agencies gear up for the impending chaos. The moments that represent the best of the season’s offerings are often neatly...
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